#27 - Brands on Web3 After the Hype w/ Filippo Chisari
Metavertising // Metaverse Marketing
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The Three Main Drivers of Adoption for Reddit
The top 10 brands in luxury and fashion account for about 246 million in revenue, with the top one being Nike at 100. The biggest driver of the most successful use case has been Reddit because they have successfully onboarded 6 million NFT holders. A seamless UXUI is what makes what moves the needle, essentially, right? You can bring people in with education, you can make them feel safe, but what is going to actually make it happen is a seamless experience for the buyer.
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