Mostly Borrowed Ideas on Autodesk ( $ADSK)
Yet Another Value Podcast
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AutoDesk's Impact on Architecture Students
This chapter explores how AutoDesk, a global leader in computer-aided design, provides their software for free to architecture students as a strategy to familiarize them with their products and create high switching costs for competing software. It also examines the concept of network effects and the challenge for startups to compete in terms of switching costs and industry standards.
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