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Where is PFOF (Payment For Order Flow) Going?

MarketFoolery

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Do You Think There's a Similar Opportunity for Someone in the Brokerage Industry?

In the same way that apple has spent a considerable amount of time and money marketing the privacy aspect of its devices, do you think there is a similar opportunity for some one in the brokerage industry? You know, robin hood has been incredibly successful at taking advantage of the time that we're in. Unfortunately, i think because so many green, unsophisticated investors have gone to, have gone to robin hood because they've been attracted by the gamification of stock trading. Yes, o, maybe there is a, a way for other brokers to position themselves.

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