The Product Proliferation of Coca-Cola

In the introduction of The Innovator's Dilemma, first published in 1997, Clayton Christensen wrote that the book "is about well-managed companies that have their competitive antennae up, listen astutely to their customers, invest aggressively in new technologies, and yet still lose market dominance." Years later, the dilemma is as relevant and as challenging as ever. In this episode of The Disruptive Voice, host and guest take a fascinating and deep dive into the book - and they do so as the first in a series of episodes on The Innovation Show that are dedicated to the life, work, and theories of Clayton Christensen. Specifically, host of The Innovation Show, Aidan McCullen, has kindly supported the re-release of his inspiring conversation with Clay's son, CEO & Managing Partner at Rose Park Advisors, Matt Christensen. Drawing on insights from Disruption Theory, along with a number of other theories developed by Clay and his collaborators over the years, listen to learn more about how, in Aidan's words, executives can simultaneously do what's right for the near-term health of their established businesses while also focusing adequate resources on the innovations that could ultimately lead to their downfalls - The Innovator’s Dilemma!