Is There a Narrative Immersivity in VR?

The breakthrough in spatial tech is the universality of digital mapping, he says. The way it's working right now is no one makes mapping products - they license a small piece and put it in their app. But narrative immersivity is high, to Google Maps, where if you use it for emergency navigation purposes, it's narratively extremely rich,. He argues that we're going to have this distributed layer of spatial technology with different dynamics of narrative and technical immersivity.