How to Pitch for a Social Media Manager

Many of my clients come to me just completely stuck. They have not posted anything since December of 2021. Don't jump on the new thing just cause it's a new thing. If it seems to match up with your ideal audience and where they're at, and with your capabilities in terms of workload, just give it a shot. Treat every new content pillar as a test. See how it did? And you can either keep doing it if it did well, or you can say new strategy if it didn't. But you're not committing to yourself to this type of content or this platform forever. Do it strategically.