What's the 3rd Kind of Copy Style That You Love to Test Out on Campaigns?

Facebook is rolling out these call outs essentially, which are going to be like shopping style tabs that run under your ad where you can actually link specific info. Q&A is another big one. I like to tailor it towards frequently asked questions. Here's a question about overall tone and I guess it really depends on the brand. We're sort of at the point now where we all realize this veneer of sort of professionalism is is a lot less there.

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