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Coffee, Convenience and Conversion: Reducing Friction on Mobile Ordering Apps with Adam Candela (ex-Dunkin', Staples)

The Frictionless Experience

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Navigating Digital Customer Experiences

This chapter examines the challenges of creating a seamless digital experience for customers at a coffee chain while balancing accessibility and profitability. It discusses the evolution of mobile ordering, technology's role in enhancing convenience, and the importance of maintaining user engagement and privacy.

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