S01.E15 - Brand Mastery with Tobias Dahlberg
JUST Branding
How to Create a Brand Strategy
The brand playbook is slightly different from a conventional brand book or a visual guideline. It's basically a decision make manual so once you have the brand strategy you sit with the different teams inside the organization to define what are going to be the principles and kind of decisions that we will start making in the future. I think you have to first make the call how are we going to make decisions going forward and secondly we need to train people just like you can't ask people to play you know a bait home in symphony just giving them like look here's the notes just play it no, you have to train train empower. Those are the ways that you can do the culture part and then
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