Ecommerce Playbook: Numbers, Struggles & Growth cover image

State of the Industry - First Half of 2024 Recap

Ecommerce Playbook: Numbers, Struggles & Growth

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Impact of Venture Money, Foreign Buyers, and Strategies on DTC Companies

Discussion on how venture money leaving the industry, foreign buyers' influence on pricing and AOV, and DTC companies' strategies to maintain profit margins and AOV in a competitive market. Focus on the trend of higher AOV for gifts in 2024, notably for purchases for family and significant others, presenting opportunities for brands to provide quality products for gifting purposes.

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