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3min chapter
Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen
DTC Podcast
Navigating the Balance Between Awareness and Consideration in Marketing
This chapter explores the shifting dynamics of performance and brand marketing, advocating for a focus on consumer consideration rather than just awareness. It critiques the reliance on traditional metrics like ROAS and emphasizes the necessity of targeting the right audience while investing strategically in brand development.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode