Rufus Griscum, Malcolm Gladwell and Susan Kay host the Next Big Idea Club on LinkedIn. Each week they bring you one idea with the power to change the way you see the world. This week we look at how to change people's minds.
Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.