WTF is with Nikhil Kamath cover image

Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay Subramaniam & Sajith Sivanandan

WTF is with Nikhil Kamath

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How to Split Your Revenue Into 60% and 60% Tickets

In the West, it's like you come by a ticket, by a popcorn Pepsi, watch the movie and get out. So I call them shoe box cinemas. Whereas in India, it's a form of an entertainment. It's an event. And if you remember, the cinema is all used to be grey. We really try to make sure the teals and the pings and the magentas and the blues are being used. That doesn't happen in the West. In India, they dress up, they come. People don't want to see dreary stuff. Very rarely you'll find all that."

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