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The Importance of Having a Great Logo
Spencer: If we were going to go climb Mount Everest or what we call it internally Mount Everest, you know, who would we want with us? And so first thing is all about core values, right? Like there's really not a great translation from a core value standpoint into climbing Mount Everest. But at the end of the day, you can imagine a lot of these mountain climbers have a lot of the same values,. They're probably all very passionate people. You wouldn't find somebody that's not super passionate in base camp expecting to climb.