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#41 — DeepDive — Marketplaces — Lenny Rachitsky

Magic Minds

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The Key Lever for Marketplace Growth

Sales is the number one lever for how marketplaces drove their initial supply. Etsy recruited sellers in person at craft fairs and elsewhere. DoorDash, there's a quote, primary lever for restaurant growth was pounding the pavement inside and outside sales. Uber Black was initially ops and phone driven. And Patreon was reaching out to creators through YouTube.

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