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Is YouTube Becoming a Listening App?

The Create Unknown

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How to Make a Longer Video

The core philosophy behind making YouTube videos, I think has changed or is certainly in the process of changing. In order to turn that into a 10 minute video, there's a lot of stuff you're leaving on the cutting room floor. It pushes them toward the short part. If a video is five minutes long, okay, then I can see people thinking, well, I don't want to watch one to five minute video. And now it's 20 minutes.

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