How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire
The Ross Simmonds Show
00:00
How Calm Revolutionized the Way We Meditate
Calm went from having almost no cash back in the day to a multi-billion dollar valuation in less than five years. In 2017, they won Apple's App of the Year award and in 2019, calm was named the number one meditation app Ouchanning Headspace. Today we're going to talk about how they were able to leverage content to drive traffic as well as using YouTube with billions. We'll also dive into the Coordinated Marketing Strategy that has been executed by calm to drive a few key things.
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