A lot of that growth doesn't actually come from like, it obviously depends on having a really good growth team. You have to do everything else has to work as well. CPA just very quickly costs per acquisition, like what you're paying to acquire a subscriber rate. We set targets to PAs for all of our creators here at Workweek. And that is what I'm always focused on in the day to day to make sure that that is being reached.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc.
Manny was on the Morning Brew team before joining Workweek in a paid acquisition role.
In this episode, Manny & Louis discuss:
- the key differences in marketing & publishing a B2B newsletter vs. a B2C newsletter
- the best way for creators to get started with paid newsletter growth
- the most important metric Workweek looks at to determine paid growth budgets
- what Manny would do to get 100,000 subscribers starting from scratch
- ....and much more!
You can find Manny Reyes on Twitter, and Louis is at @louisnicholls_ .
Other links mentioned:
Workweek