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Unleash Your Creative Fury with ELEW
Forcing Function Hour
The 22 Immutable Laws of Branding Adherence
I was always looking at concepts like human beings always go for the easiest thing, the simplest thing. So I had to really come with something that matched up with the ease with which pop acts and pop theatrical behaviors are absorbed by the audience. That's where I saw a lot of deliberate changes needed to be made. And so, yes, it was a very deliberate element that has grown and evolved as I've been testing it with audiences over time.
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