The Importance of Rigidity in the Process

The best sales processes, they're consultative. Even if somebody doesn't buy, they should still come out better from the sales call than they entered in and feel good about the process. Confidence comes from the rigidity of the process. You should always know exactly what you're doing. There should never be anything left. This is how you use testimonials on a page for your case studies. We don't just fire a page of case studies at somebody who's probably not going to like it anyway. But odds are that we've worked with somebody similar to you in some capacity. So go check out this video from our student advisors... It's specifically 12 minutes long but basically