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Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED

Better Product

CHAPTER

Product Marketer

Product marketing is a body of work that must be done so the world can understand why your prodict matters. Curiosity and technical competence are probably the two most important words that distinguish the prototype of a product or from some one that is just purely marketing. And i think it because of my passion for product and for technology, and the ability to go deeper in those areas. It's not ecause you have to necessarily explain it allsom you do. But you need to understand who your buyers are, what language they're used to,. how they communicate with each others' minds. I don't have degrees in political science but  i've been bive enough in my whole life as

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