15min chapter

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Building a Breakout Company - Howard Ting - Not Another CEO Podcast - Episode #21

Not Another CEO Podcast

CHAPTER

Navigating Growth Strategies in Tech

This chapter explores the strategic changes implemented at a technology company to drive rapid growth, focusing on leadership transitions and product strategy transformation. It discusses the importance of defining an ideal customer profile (ICP) and the challenges of targeting mid-market businesses versus larger enterprises. The speaker shares insights from their experience in cybersecurity, emphasizing agility and the need for discipline in sales processes to prevent misaligned efforts.

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