When Steve came back to Apple and Tim would probably know how many product lines there actually were. He was very much driven by keeping the company in business. So he, at that point, he was very concerned about the business and used that very much as a yardstick. And I think that something else that Steve often talked about was the power of saying no, not no to bad ideas, but no to great ideas.
Tim Cook, Sir Jony Ive, and Laurene Powell Jobs unpack the life and work of Steve Jobs, the legendary Apple co-founder who changed consumer technology forever. Jobs was a regular guest at Code conferences, appearing at the first All Things D in 2003. Over the years on the Code stage, he predicted the end of the PC era, bantered with his arch-rival Bill Gates, and famously denied— and later teased— plans for the iPhone. Now, he’s remembered by three luminaries who knew him best: Cook, his protege and successor; Ives, who translated his ideas into iconic designs; and Powell Jobs, founder of Emerson Collective and Jobs’ wife of 20 years, until his death in 2011.
Recorded September 7, 2022 in Los Angeles.
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