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The Legacy of Steve Jobs, at Code 2022
Pivot
The Power of Saying No to Bad Ideas
When Steve came back to Apple and Tim would probably know how many product lines there actually were. He was very much driven by keeping the company in business. So he, at that point, he was very concerned about the business and used that very much as a yardstick. And I think that something else that Steve often talked about was the power of saying no, not no to bad ideas, but no to great ideas.
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