5min chapter

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Thinking, Fast & Slow (Daniel Kahneman) - Audiobook Summary

Top Audiobooks Summaries

CHAPTER

Decision Making - Part 5

How a problem is framed evokes emotional responses which affect our choices. We make irrational decisions about money as it symbolizes success and achievement. The sunk cost fallacy keeps people in poor jobs, unhappy marriages, and unpromising projects. Consumers who are reminded of potential regret tend to choose safer, conventional options. To improve well-being and satisfaction, we should create more positive memories.

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