Introduction

As every Twiggy knows, successful marketing tactics are the cornerstone of any top grossing free-to-play game. So Ethan was delighted to be joined this week by Brian Murphy, the Head of Gaming at Appsflyer, to discuss their recently released report on the state of game app marketing in 2023. And he was especially delighted because, as you'll hear, Ethan is extremely lazy and does not have time to read and digest an 80 slide report chock full of information about marketing your gaming app. So he perused the key findings page and then spent the following hour grilling Brian about it, as though he read the whole report. The sheer gall! So join in on this conversation, and you too can pretend you've deeply studied Appsflyer's state of game marketing report for 2023.