Let's take somebody who hasn't had a rock bottom moment. How do they start with awareness? Like and again, it's gong to be maybe a little bit harder for somebody to become aware if they haven't been there. A great example would be, let's say that you're going to go have lunch with your mam. And she is always late. For your entire life, she's been late for lunch whenever,. Late for anything, whenever you want to meet. Over the decades, over the years, it's really kind of bothered you and annoyed you. But you've kind of chalked it off as like, wall, that's just who my mam is

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