How Did You Look Set by Southwest?

I've known Rob for a few years. At first, when he said he was starting this, I was like, well, that's really interesting. He found a manufacturer, made the product, tested it and did 90 iterations of the shoe. Then he launched it and just completely crushed it. It's doing well. On the other hand, maybe the goal was keep it quick moving because there were just thousands of people there so they don't want people slowing down. What was cool was it was all creator brands. They had Chamberlain Coffee. You could get coffee from Chamberlain Coffee. There's this other brand, Juvi, that we also launched. They had a Juvi Slush