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458: Growing a Pipeline of Prospects with Tyler Suomala

Business of Architecture Podcast

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How to Raise Fees as an Architect

It's a learning thing, right? They don't, they usually don't know, right? And I guess one of the vulnerabilities, then, if you were sending proposals out just by emails or in the post, that the other context would be somebody else's proposal. So it's literally would kind of create contrast, if you like, in terms of a deliberate bias. That's usually, again, how a decision is made. The value that you're giving your clients is probably the same now as it would be if your fee was double. It's the same value. It's just that you might not have taken time yet to understand how powerful that value is. To learn how

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