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Get Closer to Your Buyers
How can we get closer to our buyers? There are a few things. One is making sure that the right people in your company were, i beam called intellectually curious people. If you sell to an h r person, go and speak to your head of h r in your own company to ask em, what's going on o why? And if you start to provide them with raw materials, you'll actually start to build a bigger picture.