The chapter explores the origins of the fast casual dining concept and the importance of understanding consumer needs to build dominant brands. The speaker also discusses the challenge of running a brand without alienating consumers and emphasizes the need for empathy in understanding consumer needs.
Ron Shaich, former CEO of Panera Bread and Au Bon Pain, discusses his book Know What Matters: Lessons from a Lifetime of Transformations.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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