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The Difficulty of Changing the Car Buying Process
The FTC is trying to force the industry through regulation to get there and be transparent online with what the outdoor price is. I think we are migrating away from, and Amazon has trained the next generation of shoppers not to negotiate. If you're buying a CASPER mattress or any of these other direct to consumer brands, you're not negotiating any longer. It's really hard to get on and buy a product and be convinced that you've gotten the lowest price.