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Special: Invest Like the Best on Acquired
Acquired
Is It an Intentional Strategy to Attract Capital for Osam or Later on to Attain Customers for Canvas?
The best marketing is like a how did this happen sort of question, you know, after the fact. I think of it very much as brand versus direct response marketing. The biggest key tenant that david and i have about acquired is assume the audience is brilliant. And yes, not only will you then attract brilliant but it forces you to play at a higher level so that you can keep engaging brilliant people....
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