19min chapter

Make Me Smart cover image

The good, the bad and the ugly of election polling

Make Me Smart

CHAPTER

Navigating the Complexity of Election Polling

The chapter delves into the challenges and intricacies of election polling, focusing on the importance of reliable polling methods, transparency, and understanding the margin of error. It explores the evolution of polling in the modern political landscape, addressing factors like demographic challenges, declining participation rates, and the impact of new technologies on polling accuracy. The discussion also emphasizes the ongoing efforts of pollsters to improve methodologies and ensure the credibility of polling data amidst various challenges.

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