2min chapter

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Al Barratt: Founder of Grenade, Going From ZERO to £200 MILLION

Disruptors

CHAPTER

The Importance of Being Inspired

I like flying. And where we can't, where we don't want to go and turn up at events... We just got to go floating on BBC one. But I'm just saying people going, our stuff, if we get it right, people should look at that and know it's us without knowing it's us. Yeah. Because we're a serious brand because we make really serious product and it's informed sport. If we start taking ourselves seriously, it's all gone horribly wrong. Therereally is too much of that in the world.

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