3min chapter

Startup Stories - Mixergy cover image

#2262 What happened to Allbirds?

Startup Stories - Mixergy

CHAPTER

Direct-to-Consumer Online Purchases vs. In-Store: The Importance of Omni-Channel and Wholesale

Exploring the impact of direct-to-consumer and in-store purchases on brand revenue and the importance of wholesale and brand awareness building in reaching new consumers.

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