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#117: Chris Kempczinski, McDonald's President and CEO – Make key strategies memorable

How Leaders Lead with David Novak

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How Leaders Lead

Leaders can get so caught up in crafting the perfect strategy but even the best strategy is pretty useless if your team members can't remember it and actually execute it Chris knows that if you want to implement a strategy you've got to make it memorable. McDonald's big strategy is summed up with an acronym MCD M for marketing C for core menu and D for digital drive-through and delivery. If you've got a culture where you put people first you're serving them right leaders second people first it makes a huge big difference on the customer experience and the financial results.

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