K-fabe is the way you pronounce it right i mispronounced it earlier so maybe we can we talk a little bit about that. Like what is happening at this time is like nima said he's appearing in hip-hop videos and he's being like sort of marketed as this self-made man capitalist  that you aspire to be. He was demagoguing and inciting violence against vulnerable populations and he was very good at playing that kind of that. There's something about for you know barre closer nager certain groups feels like appealing which again harkens back to how he wants to be the specific man bensman man is a successful businessman many times over but