There's this kind of impersonal third person which is like, here's how to turn on the iPhone. But there's a third category which works very well, I think for viral and I'm curious if you've looked at it,. Like I went from being a poor speaker to a better speaker. Here's five ways I did it. And people very much, they want to hear another person's story because it's like a free way they can ride my emotional roller coaster.

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