2min chapter

The Modern Customer Podcast cover image

How to Make Content a Cornerstone of Your Customer Experience Strategy

The Modern Customer Podcast

CHAPTER

How to Generate Trust With Customers

I think that you can't underestimate the power of visuals. I brought in a creative director who had worked for many years at name brand magazines and operations to bring a specific taste level. And one of the nice things about being a search driven business is that many of the things that Google rewards are the same things that make a great customer experience.

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