
Icelandic Tourism's enhanced reality "without silly headsets”
On Strategy Showcase
00:00
You Need Iceland
Sven: Our brand platform looks like you need Iceland. The people, the nature and innovative thinking all add up to giving people something that they can't really get anywhere else. It gives us a rubric or a north star for everything that we do moving forward because now we can sort of conceptually fill in that blank.
Transcript
Play full episode