On episode 7 of the Service Design Show Adam Lawrence once said this..
"If you can only do one thing in the entire design process, do research."
I don't have to convince you of the importance of proper user research. It's the lifeline of our work.
Unfortunately in a lot of organisations research is still seen as something that just slows everything down. It can be hard to get buy-in and support to actually do proper research.
Recently I sat down with the Circle community to discuss this challenge.
And it quickly became clear that the struggle is real.
Everyone in the community had their own story of how company culture stood in the way of them just doing their work.
When started to look at the solutions and workarounds people had found to get over these cultural barriers, 6 best practices emerged. And in this episode the Show you're going to hear what these best practices are.
What I enjoy about the Circle is that it's a space where people aren't afraid to share the dirty secrets of our work. It's a refreshing alternative to all the polished case studies we otherwise see.
--- [ EPISODE GUIDE ] -—
00:00 Welcome to the Show
03:30 Who is Taylor
04:00 Who is Tim
05:00 What are cultural barriers
06:30 Evaluating services
09:45 Where are we today
12:00 The struggles
14:00 The consequences
18:15 Make it into a habit
21:00 Reframing what research is
21:30 Quantifying qualitative research
23:30 Don't ask for permission
28:15 Create psychological safety
30:45 Getting over egos
36:30 Identify your champions
41:15 Tools & budget
44:00 Closing thoughts
--- [ CIRCLE ] -—
Join our community of in-house service design professionals at the Circle.
https://www.servicedesignshow.com/circle/
