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#345: Storytelling and the 5-Step Perpetual Innovation Process

Business of Story

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The Story Is So Powerful

How do you use story or story telling, or reframing maybe the way they're looking at a challenge? How do you use that tool to open up their mind to innovation? And i think it's one of the things that makes people relax more when you use the story. It's like wiit ilike. I love telling the story because we see how we can adjust it and modify it and tweak it, and weave it into our work.

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