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The Critical Role of Sales Managers in Driving Growth with Scott Rudy

Revenue Builders

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Empowering Sales Leadership

This chapter explores the essential role of first line sales managers in driving growth while addressing the challenges they face, especially as newcomers. It underscores the need for strong support from second line leaders to foster effective team management, communication, and accountability. The discussion emphasizes the importance of nurturing relationships and establishing a culture of coaching to optimize performance across all management levels.

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