Amazon.com
Acquired
The Dawn of Internet Commerce
This chapter delves into the early days of internet commerce, highlighting the pivotal collaborations between tech and finance leaders that transformed traditional trading. It discusses the innovative introduction of online brokerage platforms and the foundational ideas behind Amazon's inception, particularly its focus on books as the initial product category. The narrative examines how the internet reshaped retail by enabling vast selections and direct consumer connections, offering insights into the competitive landscape and potential for innovation in the industry.
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