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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
The Game w/ Alex Hormozi
How to Add Scarcity Legitimately Without Being Unethical
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If you can't even handle an unlimited amount of customers, why are we pretending like we can? We should be at least advertising what our limit is. People will buy more readily because they don't want to miss out. It's much stronger to get people on FOMO than it is on desire for gain. And if your slot is the scarce resource which is our goal in positioning it that way, then you'll get more people to buy at higher prices.
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Listen to the best highlights from the podcasts you love and dive into the full episode