
Episode 4: Choosing the Right Audience
UI Breakfast: UI/UX Design and Product Strategy
00:00
How to Write a Small Focused Book
The most important question is who you are targeting with this problem. Are they able to pay you or not? Do they know you? And then you go explore these people, use search for their problems and then you tie their problems with the solutions that you can offer. You cannot dance from a solution because this is going to be very biased product and it's not going to sell well. Mm hmm. I'm sure we could do a whole episode talking about different types of books and the challenges and benefits of writing a small focused book. Oh, yes. This book is totally my favorite.
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