How Tim Burrowes helped build Mumbrella into a $7 million media brand
The Business of Content with Simon Owens
00:00
Evolution of Media Events and Business Growth
This chapter explores the transformation of a media brand through the inception and growth of niche events, culminating in the launch of Mumbrella 360, a prominent conference for communications professionals. It emphasizes strategic audience engagement and targeted marketing, showcasing how these elements attracted sponsorships and solidified the business model. The narrative also covers the transition after the company's sale and the launch of a new venture, Unmade, in response to personal and market dynamics.
Transcript
Play full episode
