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012 - An Interview with Carl Richards, Author of "The Behavior Gap"

The Jesse Mecham Show

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The 90-10 Rule for Money

I think people get so frustrated with our experience with money is because I think we have this expectation that it's supposed to be about spreadsheets. Well, of course, math has to add up the day but we don't make decisions based on spreadsheets. We are hardwired to get away from things that cause us pain and get more of those things that give us security or pleasure.

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