#307: How You Build Trust With Your Brand Storytelling
Business of Story
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Branding and Marketing - What's Your Story Architecture?
Margo O'Neill has been in the branding and marketing world for more than 35 years. She says one of her first jobs is to help brands articulate their message architecture. Once they can do that, she thinks it allows them to move forward with new content types or campaigns. "There are so many things that a marketer can do" said O'Neill.
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