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SaaStr 638: Lessons Learned in Scaling Your Team & Revenue from $1M ARR to $1B+ with Cloudflare CRO Chris Merritt

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Use Experiments in Your Business

I use experiments as like a magic, like open sesame or get out of jail free term. It gives you the latitude to try stuff and not know the outcome. If you do 15 pages in 24 months, it's going to look like this. We guarantee that the outcome is like this. That's not what I'm describing. When you don't know the outcome, call an experiment. Everybody, my experience has been people's anxiety level drops. They're like, oh, okay. Experiments are cool. Go ahead. How much do you need for that? How much time do you need?"

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